Recruiting Participants

HBA

Access sample entry forms and contracts for participating builders, remodelers and home owners.

Discounts

Many associations provide discounts to members who enter more than one home, meet certain qualifications and/or comply with policies and established deadlines. Here is a sample fee structure with these types of discounts:

  • $2,500 base fee for first home
  • Rebates:
    • $150 if application and payment are received by the Early Bird deadline.
    • $150 for using at least 50% of subcontractors and suppliers who are members.
    • $200 for serving on parade committee.
    • $200 for complying with all parade policies and deadlines.
    • $250 for attending all mandatory builder meetings.
    • For multiple homes, the first home pays full price, two or more homes are $1,500 each.

Recruiting Non-Members

The visibility that a parade provides to builders and contractors/subcontractors can be a great way to recruit new members. In addition, there are a few marketing tools you can use to incentivize membership:

  • Provide free advertising to member subcontractors on your promotional materials, website and app.
  • Use this scorecard to encourage your builders to do business with other members: