NAHBNow

The official news blog of NAHB and your one-stop source for home building industry news, product information, and educational resources.

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Heading into 2026, businesses across real estate are planning for growth — but with caution. Results from a recent survey point to a clear shift: while marketing investment is holding strong, the biggest opportunity – and risk – now sits in responsiveness and follow-up.

Jan 30, 2026

What 700+ Real Estate Pros Say About Marketing in 2026 and Where Builders Are Losing Ground

Heading into 2026, businesses across real estate are planning for growth — but with caution. Results from a recent survey point to a clear shift: while marketing investment is holding strong, the biggest opportunity – and risk – now sits in responsiveness and follow-up.

More News

Jan 30, 2026 How Can Density and Varying Housing Types Influence Local Tax Bases?

Jan 29, 2026 House Closings Could be Delayed This Weekend if NFIP Lapses

Jan 29, 2026 Fed Hits Pause on Easing as Inflation and Labor Risks Balance

Jan 28, 2026 NAHB Expands Member Savings Program with New Partners and Big Benefits in 2026

Jan 28, 2026 Transparent Flashing from Typar Earns 2026 Spark Innovation Award

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New Democratic Coalition Housing Affordability Roundtable

NAHB Participates in Capitol Hill Housing Forum

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Building Material Price Growth Remains Elevated

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NAHB Podcast: The Davos Housing Update That Wasn't

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Data at a Glance

Framing Lumber Prices

Fluctuations in the costs of building materials, particularly those of framing lumber, contribute significantly to home prices and housing affordability levels.

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NAHB/Wells Fargo Housing Market Index (HMI)

The HMI offers an insider’s perspective on the current state of housing. Each month, builder sentiment about the present and near-term housing market is depicted on a scale of 0 to 100, indicating the portion of builders experiencing positive market conditions.

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Housing Starts

Housing starts data are key economic indicators that track the pace of residential construction. These monthly Census Bureau statistics typically reflect broader trends within the overall economy such as interest rates and job growth.

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