RUN: A Guide to Seeking Elected Office

NAHB’s “RUN: A Guide to Seeking Elected Office” is a manual built for the modern campaign for state and local offices, tailored for those working on a budget with big aspirations.

The guide is designed specifically for first-time candidates running for local and state office by breaking down the essentials of campaigning into clear, actionable steps. Potential candidates will learn how to execute campaign strategies using modern tools to help meet voters where they are.

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Table of Contents

All those interested in running for office should consult the guide to help develop a robust campaign that reflects your values builds trust and makes an impact. The comprehensive guide includes the following chapters:

• Chapter 1: The Decision to Run Cheat Sheet: Self-Assessment Checklist
• Chapter 2: Crafting a Winning Strategy Cheat Sheet: Campaign Strategy Action Plan
• Chapter 3: Fundraising and Budgeting Cheat Sheet: Fundraising Action Plan
• Chapter 4: Voter Contact Cheat Sheet: Voter Turnout Action Plan
• Chapter 5: Maximizing Earned Media Cheat Sheet: Earned Media Action Plan
• Chapter 6: Digital Tools for the Modern Campaign Cheat Sheet: Digital Tools Action Plan
• Chapter 7: Get out the Vote (GOTV) Cheat Sheet: GOTV Action Plan
• Conclusion: Beyond Election Day