Reducing Theft on the Jobsite from Day 1
Once considered an amenity upgrade, integrated security systems have increasingly become an industry standard for new homes. Not only are they a key feature for the home owners once they move in, but also for the home builders to help secure the jobsite during construction.
Michael Cogbill of the Florida-based tech company ETC Simplify has been installing surveillance and security systems in homes for decades. More often in recent years, he’s one of the first trades on-site, especially when the work involved is a large, custom build.
“We’ll frequently go on a brand-new jobsite and set up a couple of temporary cameras on poles,” Cogbill said. “Beyond the security aspect, they can be a perk for home owners who like having the option to watch construction as it’s happening. And contractors have told us they love it because when they can’t be on-site, they can still check to see which of their guys is on the job at any given time.”
But arguably the biggest value in the temporary system Cogbill describes — which may or may not use the same hardware in the final application for home security — is as a theft deterrent, helping establish a more secure jobsite from the very start of a project.
“Years ago, we started getting a lot of requests from insurance companies that would tell us theft on these jobs was rising and they were having to pay for it,” Cogbill said. “So they asked for various ways they could get notifications and video analytics through our systems.’”
Those video analytics refer to technology algorithms that can differentiate between a person moving through the jobsite during downtime as opposed to wildlife, blowing debris or other inanimate items. Once human-like motions are detected, the surveillance footage is reviewed at a monitoring station, and if validated, the suspicious activity is reported immediately to the builder or designated point of contact.
“We’ve gotten really good at answering the question ‘What was that?’ without having to manually monitor the feeds 24/7,” Cogbill said. NAHB members interested in learning more about technology solutions within the home building industry can log in on nahb.org to access the BizTools resource library.
This guest post was provided by Ed Wenck, content director for CEDIA, the industry association representing those professionals who manufacture, design and integrate goods and services for the connected home.
Latest from NAHBNow
Apr 27, 2026
Housing’s ‘Silver Tsunami’ Is Coming, But It Won’t Hit Every MarketThe so-called “silver tsunami” describes the wave of millions of homes expected to hit the market as older Americans increasingly decide to sell their properties. However, industry experts are noting that this “tsunami” isn’t landing where it’s needed most.
Apr 24, 2026
Blueprint to 100: Industry Pulse Check Launches May 1Blueprint to 100 is NAHB's initiative to build an association that better meets industry needs as we approach the 100th anniversary of our founding. The Industry Pulse Check — launching Friday, May 1 — is our first step in this initiative to gain the insights we need to build an association that meets your needs.
Latest Economic News
Apr 23, 2026
The Silver Tsunami Isn’t Landing Where It’s Needed MostThe “silver tsunami” refers to the wave of housing inventory expected as older homeowners downsize or transition out of their homes. According to the latest American Community Survey, there are an estimated 61.2 million people in the U.S. aged 65 years or older, representing about 18% of the population.
Apr 22, 2026
State-Level Employment Situation: February 2026February’s labor market data point to a notable pullback in employment, with job losses concentrated across a majority of states and only modest gains elsewhere. While January showed solid momentum, February’s decline reflects emerging softness in hiring conditions, alongside uneven performance across the country.
Apr 21, 2026
Population Growth and Housing Supply Dynamics at the County Level in 2025U.S. population growth slowed notably in the latest Vintage 2025 population estimates from the U.S. Census Bureau, with the nation expanding by just 0.5% in 2025, roughly half the pace of the prior year. The deceleration was primarily driven by a sharp decline in net international migration (NIM), which dropped from 2.7 million to 1.3 million, while natural change remained relatively stable.