How Does Your Preparedness Compare?
This post is part of a weekly series focused on National Preparedness Month.
The Federal Emergency Management Agency (FEMA) recently released the results from its 2020 National Household Survey (NHS), which assesses the nation's progress in building a culture of preparedness. FEMA also reviews the perceptions and experiences that influence people to take steps to become more prepared.
Findings from the 2020 NHS show that, of the more than 5,000 respondents:
- Over 68% have set aside money for an emergency
- Only 48% have an emergency plan
- Nearly 65% report seeking preparedness information
- About 40% do not consider themselves prepared but intend to prepare
- About 47% believe that preparing for a disaster can help, and they express confidence in their ability to prepare
In addition, FEMA uses the NHS to assess which preparedness actions individuals may take, as the agency's research suggests that certain actions lay the groundwork for pursuing other actions. The six actions studied include:
- Have supplies to last three or more days
- Talk with others about being prepared
- Attend a local hearing or meeting
- Seek information on preparedness
- Participate in an emergency drill
- Make an emergency plan
Overall, results from the 2020 NHS suggest 68% of participants took three or more of the surveyed preparedness actions — a 6% increase from 2019. Further analysis of the study, which has been conducted annually since 2013, suggests:
- The percentage of the adult population that have no intent to prepare has decreased substantially since 2013 (21% in 2013 vs. 9% in 2020).
- The percentage of the adult population that is not prepared but understands the importance of preparing and intends to do so within the next year has increased by 12 percentage points since 2013 (28% in 2013 vs. 40% in 2020), supporting the notion that there is an increased social awareness of the importance of preparing.
Although the NHS focuses on individual preparedness, these same activities and questions can be applied to your business and local home builders association (HBA). Engaging in preparedness conversations at the organizational level and taking proactive preparedness steps can help members and HBAs ensure they are well-positioned to weather future events.
Latest from NAHBNow
Despite persistent affordability challenges including elevated mortgage rates, new home sales improved in August. Now is a great time to sharpen home sales skills.
According to the NAHB Member Census, 21% of NAHB builder members listed residential remodeling as their primary business. These remodelers tend to be relatively small, with a median of five employees and a median annual revenue of $2.1 million.
Latest Economic News
New homes with 5,000 square feet or more of living space posted an increase in market share last year. In 2025, 27,000 homes of this size were started, accounting for 2.9% of all new homes started. Both the number and market share of homes with 5,000 square feet or more increased from 2024, according to annual data from the Census Bureau’s Survey of Construction (SOC).
Twenty-one percent of NAHB builder members listed residential remodeling as their primary business, according to the 2025 Member Census. These remodelers tend to be relatively small, with a median of five employees and a median annual revenue of $2.1 million. This means that remodelers are even smaller than NAHB builder members, who had a median of six employees and median annual revenue of $3.7 million, as reported in a recent post.
Total tax revenue collected by state and local governments was up 5.8% from a year ago in the second quarter, according to the Quarterly Summary of State and Local Government Tax Revenue published by the U.S. Census Bureau. This was the highest year-over-year growth since the third quarter of 2024 (7.2%).