The Online Sales Counselor: Your Greatest Asset in 2021 and Beyond

Business Management
Published

In this rapidly-changing market, one thing is for sure — your customers are starting their home buying journeys online and they expect the experience to be amazing. There’s one person in your organization who can manage these prospects, set the right expectations, and delight customers along the way: Your online sales counselor.

NAHB’s webinar The Online Sales Counselor: Your Greatest Asset in 2021 & Beyond, scheduled on June 23, 2-3 p.m. ET, will explore the importance of an online sales counselor (OSC), how this role will shape the home buying process going forward, and ways to empower your OSC to be the voice of your company.

Here’s what you’ll learn:

  • How your OSC can control lead flow depending on the needs of the builder, ensuring the sales team is never overwhelmed.
  • How your OSC can set the right expectations from the very first contact so that customers understand the building process and are never caught off guard.
  • Importance of empowering your OSC to be the company leader in customer service, so that buyers have the same great experience at every touch point thereafter.

Register today. Participants can earn one hour of continuing education credits for the following professional designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP and MIRM.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Disaster Response

Apr 28, 2025

Plan Now for Hurricane Season to Minimize Business Disruptions

The 2025 hurricane season is expected to be an active, above-average season. NAHB has resources to help you create or update a business continuity plan and strengthen your supply chain resilience.

Economics | Advocacy

Apr 25, 2025

Podcast: Economic Data Shows Unsettled Housing Market

On the latest episode of NAHB’s podcast, Housing Developments, CEO Jim Tobin and COO Paul Lopez discuss the latest economic news and what to expect from Congress following its recent recess.

View all

Latest Economic News

Economics

Apr 25, 2025

April Mortgage Rates Edge Up Following Treasury Sell-Off

Mortgage rates edged up slightly in April, with the average 30-year fixed-rate mortgage settling at 6.73%, according to Freddie Mac. This marks an 8-basis-point (bps) increase from March. The 15-year fixed-rate mortgage increased by 7 bps to 5.90%.

Economics

Apr 24, 2025

Existing Home Sales Receded in March

Existing home sales declined in March, according to the National Association of Realtors (NAR), as affordability challenges continued to weigh on the market.

Economics

Apr 23, 2025

New Home Sales Rise in March

A modest decline in mortgage rates and lean existing inventory helped boost new home sales in March even as builders and consumers contend with uncertain market conditions.