What Home Buyer Preferences Are Most Important to You?
NAHB's Economics group will be conducting an extensive study of home buyer preferences in 2023. To help prepare the survey, we are asking builders, architects and designers to tell us the top question you would suggest including in the survey.
If you could add one question to this survey, what would it be?
Please be as specific as possible in the feature, design, or function of the home or community you would like home buyers to evaluate (no brand names).
You can submit your question via this form. The submission deadline is Monday, Feb. 27.
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