How to Improve Your Marketing Strategy
Studies show that those who are in the market for a new home will research builders online for an average of nearly two years. However, after making initial contact with a builder, most customers will be under contract for their new home within just one month.
Courtney Stewart, vice president of client services for Denim Marketing and industry marketing expert, says maintaining an engaging company website and social media presence is the foundation for attracting new customers and generating more business.
“Marketing is necessary for home building because it helps consumers feel more confident in their choice,” Stewart said at an enrichment session hosted by NAHB Young Professionals at the International Builders’ Show last month. “People need to be aware of your brand, and they will make the purchasing decision much more quickly when they are more informed about your services.”
However, Stewart notes that not just any website will do — quality matters. In addition to having a variety of high-resolution images, the content needs to be informative and current. Incorporating blogs and news feeds will help keep the site looking up to date and show the company is an active, established industry leader within the community.
When it comes to social media, Stewart advises users to focus on producing consistent content for the primary platforms — namely Facebook and Instagram, which are currently the most-used social media platforms among home buyers, according to marketing experts. Then news and blogs can be promoted on social media and link back to your website. Stewart says integrating web and social keeps content fresh and can attract new customers from a variety of audiences.
But cultivating a large online following won’t happen overnight, so Stewart encourages home builders to invest in marketing as soon as possible.
“In a bull or bear market, exceptional marketing will drive the sales,” Stewart said. “Marketing will not only present the opportunity to grow your business, it can expand your bottom line.”
Learn more about how to gain a competitive edge for your business by visiting nahb.org/biztools.
Latest from NAHBNow
Sustainability and Green Building
May 12, 2026
3 Reasons to Build to the National Green Building StandardThe new edition of the National Green Building Standard focuses on building for the future by addressing these real-world challenges through sustainable building practices. Here are three benefits to building your next residential project to the NGBS.
Economics
May 11, 2026
U.S. Economy Adds 115,000 Jobs in AprilThe U.S. labor market continued to show resilience in April, with job growth persisting despite elevated interest rates and rising geopolitical uncertainty related to the Iran conflict. The unemployment rate held steady at 4.3%.
Latest Economic News
Economics
May 12, 2026
Inflation Outpaced Wage Growth in AprilInflation accelerated to a nearly three-year high in April, driven by continued increases in energy costs from the Iran war. Energy costs drove more than 40% of the monthly increase, with national gasoline prices soaring above $4.50 in early May for the first time since July 2022.
Economics
May 12, 2026
Consumer Credit Accelerated in Q1 2026In the first quarter of 2026, consumer credit grew at a slightly faster pace than in years prior amid positive yet sluggish economic growth and rising inflation pressure. According to the Federal Reserve’s G.19 Consumer Credit Report, total outstanding U.S. consumer credit reached $5.14 trillion in the first quarter of 2026.
Economics
May 11, 2026
Existing Home Sales Edged Up Slightly in AprilExisting home sales edged up in April after reaching a nine-month low in March, but sales remained at historically low levels. Elevated mortgage rates and reignited inflation driven by the Iran war continued to weigh on affordability as economic uncertainty pushed up long-term rates, while rising energy costs strained household budgets.