Protect Your Business: Never Underestimate the Importance of Strong Passwords
May 4 is World Password Day, created by Intel several years ago to raise awareness about the importance of strong passwords and to promote better password habits. Passwords are critical gatekeepers to your (and your clients’) digital information, business records and identities.
Use today to review your password practices to ensure your first line of defense in your company’s cybersecurity plan is strong.
What are some good password practices? Here are several, courtesy of the Federal Trade Commission:
- Make your password long, strong and complex. That means at least twelve characters, mixed with uppercase and lowercase letters, numbers and symbols. Avoid common words, phrases or information in your passwords.
- Don’t reuse passwords used on other accounts. Use different passwords for different accounts so that if a hacker compromises one account, they can’t access other accounts.
- Use multi-factor authentication, when available. For accounts that support it, two-factor authentication requires both your password and an additional piece of information to log in. The second piece could be a code sent to your phone, or a random number generated by an app or token. This protects your account even if your password is compromised.
- Consider a password manager. Most people have trouble keeping track of all their passwords. Consider storing your passwords and security questions in a reputable password manager, an easy-to-access application that stores all your password information. Use a strong password to secure the information in your password manager.
- Select security questions only you know the answer to. Many security questions ask for answers to information available in public records or online, like your zip code, mother’s maiden name, and birth place. That is information a motivated attacker can obtain. Don’t use questions with a limited number of responses that attackers can easily guess – like the color of your first car.
- Change passwords quickly if there is a breach. If you receive a notification from a company about a possible breach, change that password and any account that uses a similar password immediately.
For more information on keeping your information secure visit NAHB’s data privacy and cybersecurity resources.
Latest from NAHBNow
Dec 05, 2025
NAHB's Monthly Update Features Talking Points on Advocacy Victories in 2025The update provides the latest messaging framework to help members articulate all the legislative, regulatory and business wins NAHB secured this year.
Dec 04, 2025
Top Color Trends for 2026Neutrals and rich, luxurious hues dominate this year's color trends, along with sophisticated greens. Whether you’re helping a client with a bathroom remodel or searching for fresh ideas for a model home, you can use these color trends for inspiration for your next project. Check out the 2026 Colors of the Year.
Latest Economic News
Dec 05, 2025
Mortgage Rates Continue to Trend Lower in NovemberThe average mortgage rate in November continued to trend lower to its lowest level in over a year. According to Freddie Mac, the 30-year fixed-rate mortgage averaged 6.24% in November, 2 basis points (bps) lower than in October. Meanwhile, the 15-year rate increased 3 bps to 5.51%.
Dec 04, 2025
Number of Bathrooms in New Single-Family Homes in 2024Single-family homes started in 2024 typically had two full bathrooms, according to the U.S. Census Bureau’s Annual Survey of Construction. Homes with three full bathrooms continued to have the second largest share of starts at around 23%. Meanwhile, both homes with four full bathrooms or more and homes with one bathroom or less made up under ten percent of homes started.
Dec 03, 2025
House Price Appreciation by State and Metro Area: Third Quarter 2025House prices continued to rise in the third quarter of 2025, though the pace of growth slowed as elevated mortgage rates, affordability challenges, and persistent economic uncertainty weighed on consumer demand. After several years of rapid growth, Hawaii and 38 metro areas saw house price declines this quarter, highlighting significant regional variations in market conditions.