Protect Your Business: Never Underestimate the Importance of Strong Passwords
May 4 is World Password Day, created by Intel several years ago to raise awareness about the importance of strong passwords and to promote better password habits. Passwords are critical gatekeepers to your (and your clients’) digital information, business records and identities.
Use today to review your password practices to ensure your first line of defense in your company’s cybersecurity plan is strong.
What are some good password practices? Here are several, courtesy of the Federal Trade Commission:
- Make your password long, strong and complex. That means at least twelve characters, mixed with uppercase and lowercase letters, numbers and symbols. Avoid common words, phrases or information in your passwords.
- Don’t reuse passwords used on other accounts. Use different passwords for different accounts so that if a hacker compromises one account, they can’t access other accounts.
- Use multi-factor authentication, when available. For accounts that support it, two-factor authentication requires both your password and an additional piece of information to log in. The second piece could be a code sent to your phone, or a random number generated by an app or token. This protects your account even if your password is compromised.
- Consider a password manager. Most people have trouble keeping track of all their passwords. Consider storing your passwords and security questions in a reputable password manager, an easy-to-access application that stores all your password information. Use a strong password to secure the information in your password manager.
- Select security questions only you know the answer to. Many security questions ask for answers to information available in public records or online, like your zip code, mother’s maiden name, and birth place. That is information a motivated attacker can obtain. Don’t use questions with a limited number of responses that attackers can easily guess – like the color of your first car.
- Change passwords quickly if there is a breach. If you receive a notification from a company about a possible breach, change that password and any account that uses a similar password immediately.
For more information on keeping your information secure visit NAHB’s data privacy and cybersecurity resources.
Latest from NAHBNow
Jun 09, 2026
Regulatory Costs Jump 40% in Five Years, Add $131,734 to New Home PricesA new study by NAHB finds that regulations at the federal, state and local levels add $131,734 to the cost of a new single-family home—26.4% of the average sales price of $499,500 as of January 2026.
Jun 08, 2026
7 Reasons Why Visibility Is Your Most Underrated Competitive Advantage Right NowIn slower markets, the builders who keep showing up often win — not because they're the loudest, but because they never go quiet. Those who have figured out the capital side of the business are more likely to maintain visibility.
Latest Economic News
Jun 09, 2026
Existing Home Sales Increased in MayExisting home sales rose to a five-month high in May as more first-time buyers stepped back into the market. The share of first-time buyer reached 35% in May, the highest since June 2020. However, sales remained weak compared to historical norms, with still-tight inventory continued to push up home prices.
Jun 08, 2026
Mortgage Applications Retreat in May, with ARMs Gaining ShareMortgage application activity declined again in May as higher mortgage rates continued to suppress the market, although adjustable-rate mortgages (ARM) gained some traction. According to the Mortgage Bankers Association’s (MBA) Market Composite Index, a measure of total mortgage application volume, applications fell 5.5% month-over-month in May on a seasonally adjusted basis.
Jun 05, 2026
U.S. Labor Market Remains Resilient in MayDespite rising inflation and ongoing economic uncertainty, the U.S. labor market remained resilient in May. Nonfarm payrolls increased for the third consecutive month, and the unemployment rate held steady at 4.3%.