Learn How Photography Can Benefit Your Business

Advanced camera features of today’s cell phones and tablets can make even the least tech-savvy person feel like a competent photographer. Although there is often value in hiring a professional photographer for certain projects, there are many opportunities — and reasons — for business owners to regularly take photos on the jobsite.

In one of the latest additions to BizTools, NAHB’s member-exclusive library of business management tips and strategies, NAHB member and ZenHammer CEO Edwin Williams explains how quality construction photography can benefit a business.

“Photographs are an integral part of documentation for any contractor. And taking photos of your work throughout the project will pay dividends in many ways,” writes Williams, who serves on NAHB’s Business Management and Information Technology committee.

The key is to keep your current and prospective clients in mind when taking photos. Consider which specific features, angles and lighting are needed so that the quality of your work stands out.

Consistently taking photos can also serve as a form of documentation in the event of a jobsite incident. Williams writes that when accidents happen, “you can breathe more easily knowing that there will be no guesswork involved thanks to your photographic records.”

As a member benefit, NAHB members can read Williams’ full article in BizTools for free (login required).