Learn How Photography Can Benefit Your Business
Advanced camera features of today’s cell phones and tablets can make even the least tech-savvy person feel like a competent photographer. Although there is often value in hiring a professional photographer for certain projects, there are many opportunities — and reasons — for business owners to regularly take photos on the jobsite.
In one of the latest additions to BizTools, NAHB’s member-exclusive library of business management tips and strategies, NAHB member and ZenHammer CEO Edwin Williams explains how quality construction photography can benefit a business.
“Photographs are an integral part of documentation for any contractor. And taking photos of your work throughout the project will pay dividends in many ways,” writes Williams, who serves on NAHB’s Business Management and Information Technology committee.
The key is to keep your current and prospective clients in mind when taking photos. Consider which specific features, angles and lighting are needed so that the quality of your work stands out.
Consistently taking photos can also serve as a form of documentation in the event of a jobsite incident. Williams writes that when accidents happen, “you can breathe more easily knowing that there will be no guesswork involved thanks to your photographic records.”
As a member benefit, NAHB members can read Williams’ full article in BizTools for free (login required).
Latest from NAHBNow
President Trump on Oct. 22 signed an executive order to lower single-family and mortgage costs, and the Treasury Department released new institutional investor rules.
NAHB Chairman Bill Owens issued the following statement today regarding President Trump’s housing executive order.
Latest Economic News
The share of new homes with decks inched upward, from an all-time low of 17.4% in 2024 to 17.8% in 2025, according to NAHB tabulation of data from the HUD/Census Bureau Survey of Construction (SOC).
State-level employment data for September continued to show a mixed labor market, with job gains and losses split across the county. Although national nonfarm payroll employment increased modestly, year-over-year job growth varied considerably across states
Diversifying the construction labor force remains a key priority amid persistent skilled labor shortages. According to NAHB analysis of the 2024 American Community Survey, non-Hispanic White workers account for the majority of the construction industry at 55.8%. Hispanic workers now represent nearly one-third of the labor force at 32.8%, followed by non-Hispanic Black workers at 5% and non-Hispanic Asian workers at 1.8 %.