NAHB Releases New Edition of What Home Buyers Really Want
At the recent 2024 International Builders' Show (IBS), NAHB released the 2024 edition of What Home Buyers Really Want, which delves into ever-evolving home buying preferences.
Based on a nationwide survey of recent and prospective home buyers, the new edition of the popular report highlights the pandemic’s impact on home buyer priorities and the changing landscape of home trends.
As buyers redefine what home means to them in a post-pandemic world, home builders will need to navigate this new era of housing demands and understand the shifts in buyer expectations. What Home Buyers Really Want explores everything from architectural features to technological advancements using indispensable data and research.
The report also examines how factors like age, race and ethnicity, location, and income influence the buying decision so builders can tailor offerings to meet the diverse needs of today’s buyers.
What Home Buyers Really Want is available for purchase now on BuilderBooks.com.
Latest from NAHBNow
Advocacy
Mar 28, 2025
Podcast: 2025 NAHB Chairman Buddy Hughes Discusses Priorities for His TermOn the latest episode of NAHB’s podcast, Housing Developments, CEO Jim Tobin and COO Paul Lopez are joined by 2025 NAHB Chairman Buddy Hughes, who shares what he’s hearing from NAHB members and his plans for the Federation this year.
Economics | Housing Affordability
Mar 27, 2025
How Mortgage Rates Affect Housing AffordabilityAs housing affordability remains a critical challenge across the country, mortgage rates continue to play a central role in shaping home-buying power. Even slight declines can have a significant impact on housing affordability, pricing more households back into the market.
Latest Economic News
Economics
Mar 27, 2025
Mortgage Rates Hold Steady After Early March DropMortgage rates dropped significantly at the start of March before stabilizing, with the average 30-year fixed-rate mortgage settling at 6.65%, according to Freddie Mac. This marks a 19-basis-point (bps) decline from February. Meanwhile, the 15-year fixed-rate mortgage fell by 20 bps to 5.83%.
Economics
Mar 26, 2025
Property Tax Revenue Outpaces Other Sources in 2024Property tax revenue collected by state and local governments reached a new high in 2024 and continued to make up a bulk of tax revenue. Total tax revenue for state and local governments also reached a high after falling in 2023, driven by higher revenue across all sources. In 2024, tax revenue totaled $2.095 trillion, up 4.6% from $2.004 trillion in 2023.
Economics
Mar 25, 2025
Consumer Expectations Fall AgainConsumer confidence fell for the fourth straight month amid growing concerns about the economic outlook and policy uncertainties, especially potential tariffs. Uncertainties continue to weigh on consumer sentiment as consumer confidence dropped to a 4-year low and expectations for the future economy fell to a 12-year low.