Why NAHB is Recognizing its Recruiters

Member-to-member recruitment is the most effective method of growing membership and strengthening the NAHB Federation. To honor all of the hardworking members who’ve spent time recruiting, NAHB is celebrating the annual Spike Appreciation Month throughout November.

“Spike” is the colloquial term for any NAHB member who helps with recruitment and retention.

“Membership is the lifeblood of the organization,” said Rick Wajda, chief executive officer of the Indiana Builders Association. “Our strength as a Federation is in our numbers. Our advocacy efforts, which are critical to the success of the federation, are bolstered by having a large representation of industry professionals as members of the organization.”

NAHB proudly honors Spikes because we recognize the amount of effort and dedication recruitment requires. Recruiters often spend a significant amount of time attending networking events, making phone calls, and sending recruitment letters.

“Our members take great pride in being involved in an organization working every day to promote and protect the industry,” said Wajda. “They are passionate about their jobs and their profession, and they enjoy bringing new members into the fold to show them what the organization can do to help them professionally and personally.”

Members can view more membership recruitment tips, such as how to overcome common objections and template letters, on nahb.org.

Additionally, learn more about Spikes — including the Fall Recruitment Competition sponsored by Signature Kitchen Suite, slated to finish on Nov. 30.