How to Boost New Home Sales
NAHB is celebrating its annual New Homes Month this April by providing housing industry experts the opportunity to participate in hour-long discussions with the brightest minds in home sales. Each session is tailored to aid in innovative thinking about how to better market homes for sale.
Boost Selling Power with Cost-Effective Home Design Solutions
April 8, 3 p.m. ET
Get insight into practical design strategies that help manage rising material costs and labor shortages while maintainng affordability and increasing market value.
David O'Sullivan, founder and president of O'Sullivan Architects, along with members of the Design Committee will host the "Cost-Effective Home Design Solutions That Boost Selling Power" shop talk.
Level Up Your 55+ Housing Market and Sales Practices
April 16, 1 p.m. ET
Beth Haynes, director of marketing at Regal Builders in Dover, DE., and members of the NAHB 55+ Housing Industry Council will lead a discussion on effective marketing strategies for engaging the 55+ audience.
The "Rethink, Retool and Refine Your 55+ Housing Marketing and Sales Practices for Better Absorption" shop talk will include messaging tactics, follow-up techniques and ways to highlight the unique lifestyle offerings that resonate with the demographic.
Unpack the Psychology and Sociology of Sales
April 24, 2 p.m. ET
Join a conversation that will provide valuable insights into how personality, motivation and social behavior influence buyers in today’s competitive real estate market.
Tiffany George of Christian Brothers Inc., Laura Hansen of New Tradition Homes and members of the National Sales and Marketing Council will lead this "Psychology and Sociology of Sales" shop talk about how understanding the "why" behind the buy can give you a powerful edge in your sales approach.
Additional member resources for New Homes Month can be found here.
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