Laura Hanson at New Tradition Homes More about Laura Hanson Laura Hanson is the Marketing Director for New Tradition Homes, a family-owned company that has grown to be the largest private builder in the Northwest known for their nationally award-winning energy efficient homes. Now with the organization for over 16 years, she has brought technology into the sales process and has implemented a successful online sales program and CRM system. Laura also designs and merchandises their many model homes and sales centers. As the daughter of a builder, Laura carries on a deep-rooted love for the home building industry and was recognized on Pro Builder’s 40 Under 40 list.