NAHB Council Concepts

An exclusive benefit for council members, providing the latest trends and techniques in residential construction, along with practical ideas to help you grow professionally and increase your bottom line.

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How to Determine Which Customization Options to Offer New Home Buyers

How many options for customization should home builders offer their clients? Ken Pinto, a supply chain consultant and author of “How Much is the Milk?,” discusses strategies builders can use to determine the best strategy for offering buyer-selected options.

Contacts: Darlene Webster
dwebster@nahb.org
Manager, Customized Member Services
(202) 266-8216

Julia Andretta
JAndretta@nahb.org
Content Manager
(202)-266-8451

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NAHB Council Concepts is published by the National Sales and Marketing Council of the National Association of Home Builders, 120115th Street, N.W., Washington, D.C. 20005-2800.