How to Determine Which Customization Options to Offer New Home Buyers
How many options for customization should home builders offer their clients? Ken Pinto, a supply chain consultant and author of “How Much is the Milk?,” discusses strategies builders can use to determine the best strategy for offering buyer-selected options.
Copyright © 2024 by National Association of Home Builders of the United States. All rights reserved. Reproduction authorization with credit lines, copy requested. Acceptance of advertising in NAHB Council Concepts does not imply endorsement or approval of a product or service. Opinions expressed are those of the authors or persons quoted and not necessarily those of NAHB.
NAHB Council Concepts is published by the National Sales and Marketing Council of the National Association of Home Builders, 120115th Street, N.W., Washington, D.C. 20005-2800.