Highlights from the 2022 Membership Cup Finalists
Each year, the NAHB Membership Cup honors one association for achieving the most outstanding membership recruitment and retention efforts of the year. HBAs from each group size with the highest percentage increase in both recruitment and retention compete to win. These HBAs are invited to submit their annual membership plan for evaluation by the NAHB Membership Committee, which then announces the Cup Winner based on the plan and the results achieved.
The winner of the 2022 Membership Cup was the Northeast Florida Builders Association. Below, you will find highlights from the winner’s membership campaign, as well as from all the finalists who submitted applications. We hope these examples of successful initiatives will inspire other HBAs with innovative ideas, best practices and winning strategies to integrate into their own membership campaigns in the future.
Recruitment and Retention Highlights
- Regularly encourages members to get out and talk to colleagues in the industry about their experiences as a member of the NEFBA.
- Utilizing a Membership Drive Committee, NEFBA reinvigorated their membership drive and launched new prizes, competitions, and events.
- Focused on helping new members “find their tribe” in the association with engaging orientation sessions that get new members face-to-face with councils and HBA leaders.
View the Northeast Florida Builders Association's Application Materials
Recruitment and Retention Highlights
- Held popular bi-monthly meetings promoting opportunities for members to better their businesses and saw an increase in membership due to value of their educational topics.
- Conducted receptions at Spring and Fall Home Shows that served as membership drives to help recruit Home Show Vendors as members.
Recruitment and Retention Highlights
- Emphasized educating recruiters/members on the benefits of membership so that they could better sell memberships and held a meeting expressly for this purpose.
- Took advantage of multiple advertising opportunities to promote membership (i.e. print, social media and in-person events) and utilized eye catching graphics to emphasize our message.
Recruitment and Retention Highlights
- Established a Membership Committee Ambassador Program and assigned each Committee Member 16-20 members to communicate with throughout the year.
- Succeeded in implementing a one-year member communication plan through Growthzone.
